Made in the Shade is a cool name, and they guys who sold and installed my wind-up canvas shade did an excellent job. Being on a finite retirement income I had to watch pennies, and there was never a hint of coercion to buy what wasn’t absolute necessary. I left off the motor drive (hand-wound works fine, thank you) and a couple of other things, and my wife and I are more than satisfied with the operation. Well played, MITS.